This brand’s mission is to support and inspire internal growth alongside the external.

IERN recognizes the importance of mental, emotional, and spiritual growth within oneself first.

For this reason, it was a deliberate choice to place Internal before External.

IERN also supports community, coaching, and collaborative learning. These aspects are embedded in our visions of external growth.

As a Native New Mexican brand we are committed to making space for lifters and athletes by highlighting their commitment to internal and external growth.